"i.am.FIRST -- Science is Rock and Roll" airs August 14th

[pfreivald]

This wasn't for us. If it gets anyone -- ANYONE -- interested, it's awesome.

Look at the story of will.i.am's involvement in FIRST:
will.i.am had no idea what FIRST was. He thought Segways were cool, so he looked up who made them, got impressed with Dean Kamen, and Dean sucked him into our crazy little universe.

Person X has no idea what FIRST is. He thinks will.i.am is cool, so (s)he pays attention when he tries to suck him into our crazy little universe.

Will it work? No idea. But it's awesome that it's being tried.

I dislike the notion that what a celebrity thinks in any way lends the idea validation, but that doesn't change the fact that for many people this is exactly true. If that leads some people to FIRST, sweet.