"i.am.FIRST -- Science is Rock and Roll" airs August 14th

[Karibou]

Originally Posted by DonRotolo

You know, I've been listening to will.i.am a lot lately, and my opinion of him goes up a lot every time I hear him speak. This guy is smart, really smart. If this entertainment thing doesn't work out, he has a future in engineering.

I think that he's doing great in the entertainment business already ;P

I was surprised at how much Will.i.am promoted this today, on Twitter at least (there was some over the past week, but today it was ALL about i.am.FIRST). Telling everyone from Oprah to Rihanna to tune in, and speaking directly to President Obama. Kim Kardashian even tweeted about it (). There may have not been a lot of promotion on the television screen, but Kim and Will.i.am have a combined 10 MILLION followers...that's a lot of people seeing someone in the entertainment business talking about FIRST. As sad as it is to admit it, celebrity endorsement makes almost anything cool nowadays.