"i.am.FIRST -- Science is Rock and Roll" airs August 14th

[Travis Hoffman]

Originally Posted by Libby K

Wait a second. You're going to complain that a show called "i.am FIRST", about the FIRST Robotics competition, where they say FIRST at least once a minute, that FIRST got FOR FREE... has a small website link to one of the sponsor's websites instead?

Indeed I am. Because I know people living in the rural areas in which I grew up who aren't computer savvy - who might not even use or OWN a computer - who haven't even heard of Google before, but who might be inspired to want to find out more. Why make it such a puzzle for such people? Give them the key - the web address - they can hand that to the local librarian or schoolteacher, and they can readily access the information. Why force the "customers" you're trying to attract to go through even a few seconds more of added inconvenience to find you?

Is FIRST presuming that every family and individual in America knows how to "Google something"?

If you're getting it for free, EXTRACT EVERY BIT OF VALUE YOU CAN FROM THAT OPPORTUNITY. If you're going to put up a still image of the FIRST logo during the program (which was done early on in the show), take the ten additional seconds necessary to post the dang website address underneath it.

If indeed this is going to be repeated for future seasons, make the iteration, add the corrective action to improve the information conveyed to the public during the show, and have a nice day.