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Unread 10-12-2001, 17:56
Mike Soukup's Avatar
Mike Soukup Mike Soukup is offline
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FIRST, BattleBots & Marketing of Robotics

I must tip my hat to the marketing team of BattleBots. They've done a much better job than FIRST at marketing robotics competitions and getting the general public excited about them.

This past weekend Motorola sponsored the IL state FIRST Lego League competition and Wildstang took its 2000 & 2001 robots to the competition in order to demo them. In the morning when we were working on the robots and later when we put them out for display, countless FLL students came up to me and asked if they were BattleBots and others wanted to see the two robots fight each other. I told them that they were robots for the high school version of the competition they were in. Of course I didn't try to explain the 2001 game to them, that would have taken 2-3 minutes. What kid would want to listen to me give a boring explination of the game instead of looking at a cool robot?

I was happy that the kids were excited about seeing our robots but I was also disappointed that they weren't enthusiastically asking if they were FIRST robots. Why shouldn't these students who are a part of the 'junior FIRST' know about the real FIRST competition?

Some parents even asked me if I knew about the upcoming BattleBots for high school students (BattleBots IQ). Why does eveyone know about BattleBots but hardly anyone knows about FIRST? This is a huge issue and FIRST needs to find a way to inform the public about the orginization and its competitions.

I could care less if I'm on TV, it doesn't mean anything to me. But FIRST in general needs to get some media exposure so that next year when we bring Wildstang 2002 to the FLL competition, kids are excited to see an actual FIRST robot in person.

Mike
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