[DFTF] Building the Brand

[Tom Bottiglieri]

Originally Posted by Tom Bottiglieri

The best way to build a brand is to win. I think the brand association is a side effect of increased exposure.

That being said, a few things I can think of:

• The easy teams to find at competitions are the ones with unique uniforms, like Wildstang or the Killer Bees
• Unique names are better. Killer Bees vs. "Insert school name here robotics".
• Short form logo and long form logo. Basically the difference between what you see on a ball cap/shirt breast vs. the bigger logo which has the name in it.
• Consistent coloring. This is just a part of good design in general. Pick 2 offsetting colors and run with them.