[DFTF] Building the Brand

[Jessica Boucher]

For a rookie, Tom's pretty much hit the nail on the head. It shouldn't be THE thing, but it should have some thought put into it as it sucks to change and re-brand.

For rookie-specific branding, I would go talk to ALARM (http://alarmrobotics.wikispaces.com/), who are relatively local to you and in my opinion handle branding as a young team real well. It's there enough to have them stand out from the 4 digit sea but doesn't overwhelm the robot performance.

And as always, you can use Chief Delphi, no one's using that name...