[DFTF] Building the Brand

[DSM33]

Another major attribute of a brand is the brand color. As mentioned before, Wildstang has a style all its own with the tie-dye t-shirts but I think a color is more important than anything. Many students (from frosh to seniors) refer to certain colors as "Cheesy Poof Blue" or "ThunderChicken Green" or "Pink Team Pink" and a giant section of students and parents in bright yellow is most likely my Killer Bees (or RUSH ). So look for a color that will make your team pop out from the 40-some other teams at your competition.

Also don't forget pass-outs at competitions. They might seem trivial and a waste of time but they will also help build your team's image. For example, I can count at least 5 kids on the Killer Bees right now that use a ThunderChickens lanyard for his or her car keys. Also on the Killer Bees we don't just hand out antenna to people at the competitions, we also created a game to get antenna in the most creative or interesting places possible. For example...
here
here
and on Fighting Pi's Robot this year