A wonderful story about PR

[yarden.saa]

Hi CD,
I would like to share with you a story about how PR can be succesful.
Our school is a small school (High school - 500 students, Middle School - 700 students).
Our shcool was knowned as a bad school (the grades were not high) and the number of people who wanted to be in the FLL and FRC was very low.
In our rookie year 3 years ago my dad said that the team should be in the local press every 3-4 for weeks, during the season.
We kept giving stories about our robotic teams (FLL, FRC. Jr.FLL) almost every month.
Yesterday when we were recruiting new members in the classes, many students asked about thing they read about our team in the press.
The number of people who wanted to be in the FLL and FRC was 3 times than last years.

You can see some of the articles here
http://www.wix.com/kfaryona/frc3339#...tc7=press-room
The articles were translated from Hebrew to English so there may be some mistakes.