Change to FIRST logo....

[Clark Gilbert]

I've had the FIRST site has my homepage for a while and recently i've noticed a change in the logo they have on the main page.



That's what it looks like now, and it used to be the same, but w/o the SM at the end. I did a little looking and the websites i found say that "SM" stands for service mark.

Supposidly, "A service mark is a name, symbol, word, or combination of two or more of these that a person displays or otherwise uses to advertise or sell services that the person performs to identify those services that the person performs and to distinguish them from services that another person performs."

Examples of service marks:

Wendy's (restaurant services)
Maxie (retail phonograph record store service)
COMPUSA (retail and wholesale computer services)

Now when i look at the examples i can't really see why FIRST would need a SM. Any ideas?