What microcontroller do you prefer?

[Michael Hill]

I'm new to building circuit boards and am contemplating designing a simple board (not necessarily for FRC use) with gyros, accelerometer and some other stuff. But now I'm trying to figure out what kind of microprocessor to go with. I probably won't go with Motorola because they're not as friendly as Microchip or Atmel. I know this can be a hotly debated subject (PIC vs AVR with AVR Fanboys usually being the loudest), but would like to hear both sides of the argument from other engineers.