Imagery award winning teams

[gyroscopeRaptor]

I would like to see the visual identities of teams that win the imagery award.

[connor.worley]

We've won numerous Imagery awards. I think it's our ubiquitous black and white theme

[akoscielski3]

I would also like to know these requirements. From many teams and mentors i have been told that our team always looks good an is always repectful. Mr.Lim said this last year, and has been around long enough to know that it wasnt just a one time thing. I kinda wonder why we have never won it before.

This will be an award that I will try an get my team to help win this year.

[whattsheorder]

We've won the imagery award quite a few times. The judges tend to enjoy our red and white striped jerseys and our theme of Where's Waldo. Plus our team has a lot of spirit and we're quite visible at competition.

[rsisk]

Originally Posted by connor.worley

We've won numerous Imagery awards. I think it's our ubiquitous black and white theme

The Holy Cows have an amazing imagery that permeates everything about their team, even going so far as to having a line of Holy Cow cleaning supplies

Having the pleasure to judge them at various regionals, you cannot make it through the Holy Cow zone untouched by their marketing team.

[akoscielski3]

Originally Posted by whattsheorder

We've won the imagery award quite a few times. The judges tend to enjoy our red and white striped jerseys and our theme of Where's Waldo. Plus our team has a lot of spirit and we're quite visible at competition.

SO TRUE! Where's Waldo Destroys our imagery. When a whole team goes to a competition they aren't even competeting in to chear on 1114 and 2056, you know they have amazing imagery
And you guys cheer 77WHO?! 772! all the time !

[KelliV]

From the 2012 manual this is the description of the award:
"This award celebrates attractiveness in engineering and outstanding visual aesthetic integration from the machine to the team appearance."

Imagery is something that is so integrated into your team that it would be impossible to think of your team without it. The team image has to stick out in a way that makes an impression on the judges. Almost every team out there can put on matching shirts, then paint their robot... what will you guys do differently? Do you adopt a team theme song or cheer and sing it every time you are at a match? Do you build a team mascot costume? Think outside of the box.

If you want good examples take a look at some teams that are really well known, they are well known for a reason. I think 1902 has some of the best imagery. Waldo's is also good, as is 359, and MOE.

[Carol]

The key to the award is getting the judges' attention - particularly at the National level. There are a lot of teams with great visuals - take a hard look at yourself and decide what makes you different. And more than imagery is involved - if you get the judges attention for another reason**, then when it is time to discuss imagery, you will be in the judges' minds.

** As long as the reason is positive. If you or anyone associated with your team is seen by a single judge acting in an un-GP manner, being rude to arena workers for example, forget about getting any award.

[Foster]

When ever you see even a small part, it needs to pop "Oh that's xxx" Look at Carol's avatar. Just a glance, and you go "Hey, it is a Moe member!" (Note, sometimes it's not, like the lady with the very nice Coach handbag in a shade close to "Moe Green" that was on the elevator at work, she didn't appreciate it.

It's branding, from robot wheels to safety glasses. Keep it simple to identify, simple to match in people's brain (Moe green, Rolling Thunder red cammo, etc) and put it out there as much as possible.

[James1902]

Hi, 1902 has won the imagery award a few times and the main thing we focus on, and tell others, is that your whole team should present a consistent and relevant theme. For instance the Exploding Bacon brand has a few things going for it right off the bat (cute logo, relation to a popular food item, fun cheer) and we basically set our image up around the pig, bacon, and explosion themes.

If you're interested we have done a workshop about FIRST marketing and branding for the past two years at the Championship event and have recently posted a video and slideshow from it online. (Check it out at our Facebook page) It's about 30 minutes long and if you have any questions let us know, we'd be glad to help out.