Nice snippet. Be sure to keep thinking inside the box!
One of the greatest things I see happening in the marketplace today is the rise of the Creative Economy. The true innovators have advanced to fill the large void caused by the traditional economy. You only need to spend 10 minutes on Kickstarter or Indiegogo to see how much of an effect this has had. Crowd sourcing is one of the best ways to "test the waters" when you have a unique or creative solution to a problem, and in many ways addresses the doubt and uncertainty noted in the paper.
So, what I'm trying to say is... Keep taking risks and advance society!