As the resident Public Relations/Marketing nerd in my parts, as everyone else was thinking about Aerial Assist in terms of designing the robot, my thoughts immediately went to how we're going to easily describe this game to the public (sponsors, media/press, family, general spectators etc.) in a quick and easy fashion. Since Aerial Assist isn't based off of a sport like in 2010, 2012, 2013 etc, I knew this was going to take a little more brain power.
So my question to the Chief Delphi Community is this:
How do you plan on quickly and effectively explaining what Aerial Assist is to those that have little or no FIRST experience?
FIRST Marketing has, as usual, come up with a standard paragraph as used in their
kickoff press release. However I wanted to see what others in the community were thinking of doing building on top that.
Why is it whenever you tell someone there is a million billion stars in the universe they believe you, but if you tell someone that the bench over yonder has wet paint, or if usfirst.org comes up as the 1st result in Google people have to try it for themselves?
- artdutra04 [more] 
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