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Originally Posted by kgalea
Perhaps this could be viewed as a way to inspire girls who are using their products (the ones who are currently "conforming" to the traditional "norms") to take a look at something like FIRST and realize there is a place for them in the organization as well.
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I am willing to guess that this idea may have been a factor in the speaker choosing to involve the companies she did.
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Originally Posted by Madison
Broadening support for FIRST is laudable, but doing so at the expense of its core goals is a bad trade.
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I wouldn't say that this was at the expense of the core goals of FIRST. Maybe because (like you said) there is a push in FIRST at improving representation of minorities and women, this is an attempt to show that STEM roles are friendly to girls who are into things like makeup, since it may seem to those girls that they are pushed away for being too "feminine".
tl;dr FIRST is trying to bring people in, not drive people out.
Remember that the reason that you do something should NEVER be for the sole purpose of winning an award. To paraphrase something said by one of the Hall of Fame teams: "You should choose to do something because it is fun and the right thing to do." - tim-tim [more] 
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