Jane Cosmetics at 2014 Championship

[rich2202]

Originally Posted by Madison

Offering makeovers is, instead, a way of preying upon girls' insecurities

Why is that any different from offering study classes for the AP test? Or a coach helping a student excel at a sport? If someone wants to get help/suggestions from someone who knows a lot more, then why not?

and suggesting that, despite whatever success they may have had on their team and at the event, they will be better off still if they conform to some societal ideal of beauty.

I would posit that the ladies who have already joined First are already somewhat immune from social pressures.

The question is: How do you approach the next level of ladies: Those who are interested in First/Stem, but are sensitive to social pressure?

Those ladies already feel the social pressure to conform to "societal ideal of beauty", so nothing is lost if you can show that that part of their life does not change, but they can also be part of First/Stem. In fact, she may be able to use her First/Stem training to improve products that help her to conform to societal ideal of beauty.

If a lady wants to be feminine, then there is no reason to not let her be what she wants to be. Trying to appear "neutral" is just as much damaging to the lady that is dissuaded from being what she wants to be.