How did you hear about FIRST and WHY did you get involved?

Hello Ryan. Thanks a bunch to you and VIAIR for your support of FIRST! We really appreciate not only the great compressors you've made that we use, but also your drive to promote what we do to the outside world. It really means a lot.

I heard about FIRST about 10 years ago back in Elementary school when my friend wanted to start an FLL team. I had no real fascination with robots or building at the time, but I was a little kid and did things with friends, so I figured why not. After 6 years of FLL I moved onto my High School's FRC team since I was no longer allowed to compete in FLL but still wanted to do something similar. 4 years later I've never looked back.

As for the video, I love the current one, but I do agree that anyone who is not already involved in the program may get a little bit confused. One thing I noticed is there is a lot about this year's game, Aerial Assist, and all of the students talk in specifics regarding the 2014 game. So to a non-FIRSTer, it appears as if that's all we do every year. I think showing various competition years and being more general on the games and focusing on the generalities of FIRST would make more sense to an outsider. Also, The technical talk means nothing to most people who are new to the program. Have people talk more about what FIRST is and what they've gotten from the program. I'm sure both you and your marketing team already know this, but for the sake of anyone else reading this post, a big point about any promotion of this kind is being to the point in telling the viewers what they get from it. Why should they spend their time/money on this? We know how great FIRST is, but they don't, and you need to tell them what they get out of it as well as show how exciting it is. The perfect promotion is a well-planned mixture of communicating what the thing is and what the people get from it all while making it exciting and attention-grabbing at the same time. Do that, and its golden.