Establishing Team Brand

[RoboChair]

When I joined 1678 my junior year of high school(2006) we were 1678 Team EnGen(engineering generation) and I can say that we had little team identity. EnGen was our we need a name guys solution that was picked quickly out of necessity. In 2009 as our 5th competition season our team name was just a name, it was not our "Team Name". We wanted something fresh, something original, something to really to be OURS. In 2008 our team shirts had a logo on the front that contained a gear with a half lemon beside it. That stupid lemon is how Citrus Circuits began. So in 2009 we decided to change our team name in a process that I have entirely forgotten. My point here is that having a name and team identity that your team believes in and has pride in, is critical to a strongly identifiable team. I can tell you that having spent a decade with my team, I get the warm fuzzies every time I hear 1678 or see a circuit emblazoned lime. Both the number and the name are important to varying degrees in FIRST, but the goal is to do what works for your team to get noticed and remembered.

If I am talking to somebody about my team and who we are I am going to say, "We are Team 1678, Citrus Circuits Robotics" and then answer any relevant questions.