Establishing Team Brand

[TedG]

We have been the "Bonny Eagle Robotics Team" (FRC Team #133) since the mid 90's, with the nick name "B.E.R.T." or "B.E.R.T. 133", we are affiliated with the Bonny Eagle School District in southern Maine.

Most recently (in 2010) the team came up with a logo, which has gone through a few upgrades and color schemes to what we've used now for the last few years. It is used on everything from our t-shirts, website, robot, battery charging station, you name it. Before that, we didn't have a defined graphical brand, just the name.

It is a Scottish Eagle (which was created using parts of different Scottish Eagles) with a shield and banner sort of a coat of arms. Scottish because our school name is of Scottish decent, near Bonny Eagle Pond in Standish Maine. In fact the actual school athletic team names and mascot are "Bonny Eagle Scots", but the robotics team didn't want to use that brand, but keep the school colors and part of the name.

So now, we use the logo and certain combinations of colors and graphics with the nick name "BERT 133" (and formally "The Bonny Eagle Robotics Team, FIRST Team 133") and try to keep a consistent look and brand.

Hope this helps.