From a personal standpoint and as a mentor, I have one opinion on the championship split, and I've expressed that in other posts.
However, I also have some visibility into the sponsor side, so I'll speak to my knowledge there. I'm not an official spokesman of company policy, but since I got involved with FIRST, I've been more involved with the circles where decisions are made regarding educational donations and have lobbied for more support for FIRST.
I see sponsorship dollars (at least at the Fortune 500 corporation level) as being a bit more flexible, with the ability to flex up to account for program growth.
Over
$500 billion is spent annually on pre-K to 12th grade education in the US by government. At my company alone, we averaged ~$30M/year (2009-2014) in education related donations. Of course, I advocate for FIRST to get a bigger piece of the pie, but there are a lot of great organizations out there all trying to solve the workforce development problem in unique ways. I quote these numbers simply to say that FIRST is still quite small relatively speaking, and the available funding for education is quite large. If FIRST could truly solve all the educational problems by just throwing more money at it, I suspect it would have happened already. For the FIRST model to work though, you need volunteer/mentor growth in conjunction with funding. If ~200,000 FIRST volunteers averaged 50 hours a year, and it would take $25/hr incentive pay to pull in new volunteers by just throwing money at it, you need ~$250M/yr to double the size of FIRST (assuming doubled need of volunteers). On top of that, the existing volunteers might be a little miffed the new ones are getting paid and they aren't. Sponsor money is important, but volunteerism is the key to growth IMHO.
I think that if FIRST can continue to scale, continue to meet the objectives companies want in terms of increasing the quality and quantity of qualified students entering the workforce, increase its reach/availability to historically underrepresented groups in engineering, etc... funding for the program will continue to grow. We're also very much interested in growing our volunteer base, as employees that are passionate about mentoring, their communities, etc., often bring that passion to work, as well as provide positive representation of the company.
We don't really spend a lot of time talking in terms of "marketing/advertising" opportunities at championship(s). The discussion is typically more of "how can we be most efficient with our donated dollars". Do we fund program A or program B? Who has shown they can do more with less and spend our grant money wisely. There is also the consideration of supporting our employees. If they choose to volunteer with an organization, it increases our confidence in said organization, so we want to back their efforts with additional funds.
As this all relates to championships and the championship split (sorry for rambling)... if it results in an increased student experience and supports growth, it will probably be seen as a positive change. The logistics of being present at two events are workable, and the overall cost to send representation is not prohibitive with respect to typical donation levels. That being said, it is pretty tough to measure "inspiration", and to understand if adding an additional championship is both the best way to support raw growth, as well as a cost effective way to increase inspiration. Perhaps the right answer is to continue to leverage volunteers to increase the quality of "lesser" events, to push the district models harder, etc. I won't claim to know the right answer, but I will say that whatever makes FIRST grow and scale better, will probably be seen as favorable from a corporate sponsor standpoint.
I applaud teams that make signs of all kinds - giant numbers, large banners, humongous heads. It's all good. - Ryan Dognaux [more] 
16-05-2015, 02:02
I avoid: basis, mitigate, leveraging, transitioning, impact (instead of affect/effect), facilitate, programmatic, problematic, issue (instead of problem), latency (instead of delay), dependency (instead of prerequisite), connectivity, usage & utilize (instead of use), downed, functionality, functional, power on, descore, alumni (instead of alumnus/alumna), the enterprise, methodology, nomenclature, form factor (instead of size or shape), competency, modality, provided(with), provision(ing), irregardless/irrespective, signage, colorized, pulsating, ideate
Hybrid Mode
