Go to Post What am I going to do with all of these torches and pitchforks now? - PayneTrain [more]
Home
Go Back   Chief Delphi > FIRST > General Forum
CD-Media   CD-Spy  
portal register members calendar search Today's Posts Mark Forums Read FAQ rules

 
View Poll Results: Do you like the new FIRST logo? Did you even notice? (Choose for both)
I noticed it! 67 41.36%
I did not notice it at first. 67 41.36%
I like it! 29 17.90%
I do not like it. 47 29.01%
I am indifferent to the change. 52 32.10%
Multiple Choice Poll. Voters: 162. You may not vote on this poll

 
 
Thread Tools Rate Thread Display Modes
Prev Previous Post   Next Post Next
  #1   Spotlight this post!  
Unread 15-10-2015, 01:05
bEdhEd's Avatar
bEdhEd bEdhEd is offline
Design and Drive Team Mentor
AKA: Frank E.G. Shiner
FRC #0701 (The RoboVikes)
Team Role: Mentor
 
Join Date: Nov 2012
Rookie Year: 2009
Location: Fairfield, CA USA
Posts: 487
bEdhEd has a reputation beyond reputebEdhEd has a reputation beyond reputebEdhEd has a reputation beyond reputebEdhEd has a reputation beyond reputebEdhEd has a reputation beyond reputebEdhEd has a reputation beyond reputebEdhEd has a reputation beyond reputebEdhEd has a reputation beyond reputebEdhEd has a reputation beyond reputebEdhEd has a reputation beyond reputebEdhEd has a reputation beyond repute
FIRST Logo Redesign?



So I know most of you have seen the 2016 game hint for "Stronghold." This has nothing to do with the game, and it seems like it may be an exciting one!

This is about the little changes in the logo that I noticed, which is actually the thing that stood out most to me. To those with less attention to graphic design details, they look alike at a glance. Upon further inspection there are quite a few differences from the balance in composition, the difference in the triangle and square layering, the thickness of the shapes, and the font of the text.

I am a mixed media illustrator and a graphic design amateur (I've worked a lot on 701's branding), this is my personal opinion as a visual artist:

The second logo (2) is my choice right now for the best looking one. Now, I'm not holding an "older is better" bias, because I think logo (2) was a great improvement from the very first logo (1) from a graphic design perspective. Maybe it will grow on me, but logo (3) seems a bit too "cartoony" for my taste, if that makes any sense. I absolutely love the sleek design of logo (2) and it fits the whole high tech image that comes with a program like FIRST. Logo (3), while not much different, has a bit too much balance in the shapes to have an interesting and pleasing composition. Note how the triangle in (2) is placed higher than the one in (3), giving logo (2) a bit more character than the flatter arrangement in logo (3).

Now don't get me wrong, I'm not saying logo (3) is a bad design, It's actually alright, but I just think logo (2) has a more pleasing composition and should stay.

With all this analysis that some may think is overboard, we need to realize that all these changes are made for a reason, and this is what graphic designers have to consider when creating images for branding. If this new logo is what FIRST is going to stick with, then I will have to get used to it, because I think that logo (2) was absolutely perfect, and fit FIRST's image and vision better than logo (3). Although FIRST is about fun, I think the new logo looks a little too "playful," while logo (2) looks sleek and timeless.

These are my views only, not of anyone on my team, and I would like others to share what they think. Do you like it or not? Was it a necessary change, or was the then current logo just fine?

I know the logo holds no ground on the ultimate goal of FIRST as a program for inspiring young minds, but I just wanted to know if anyone else has put any thought into this like I have. Branding and graphic design are very important to me.
__________________


Last edited by bEdhEd : 15-10-2015 at 01:13.
Reply With Quote
 


Thread Tools
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 09:55.

The Chief Delphi Forums are sponsored by Innovation First International, Inc.


Powered by vBulletin® Version 3.6.4
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
Copyright © Chief Delphi