It's clear the logo is different. What isn't clear is the intent. It could be a shift in logo for rebranding, it could be a shift in logo just for game related materials to match the art style of the game, or it could be a simple oversight in the production of materials.
I hope that is the second or third possibility, and not the first. The current official logo (#2 in the OP) is still the cleanest and sharpest. #3 really doesn't do anything to further advance the brand, unlike the shift from #1 to #2.
Also, the #2 logo is on EVERYTHING. Yes logos can be changed, but rebranding is typically expensive. This is especially true with the amount of reusable branded items
FIRST, the districts, and teams have.
Here's to hoping
FIRST Marketing reveals more about the situation soon.
Quote:
Originally Posted by Andrew Schreiber
FIRST doesn't have to follow the Logo Use guidelines. Those are just for those of us outside of FIRST who want to use it.
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Technically this is correct. However it is still good practice for any organization to follow it's own branding guidelines. It doesn't really help the brand when they release materials that go against that consistency.
You have not only joined a robotic competition, you will discover that you are becoming a member of a very large and wonderful family. The more years that you participate, the larger your FIRST family will become. - Car Nack [more] 
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