FIRST Brand Refresh

[Tristan Lall]

Has it really been 11 years since the last time they changed the logo?

[Hallry]

Thinks to self: "Huh, I wonder what people thought of the now-beloved 2005-2015 logo when it was first announced?"

Originally Posted by Tristan Lall

Has it really been 11 years since the last time they changed the logo?

Looks at thread. First reply is: "Oh, my. I think that is absolutely aweful"

Yep, exactly as expected. History will repeat itself.

[Jalerre]

Originally Posted by Hallry

Thinks to self: "Huh, I wonder what people thought of the now-beloved 2005-2015 logo when it was first announced?"



Looks at thread. First reply is: "Oh, my. I think that is absolutely aweful"

Yep, exactly as expected. History will repeat itself.

The same thing will probably happen again in another 10-15 years. Everyone will say that this new logo is the best logo ever and whatever they change it to will be bad in some way. People just don't like change. While I'm partial to the old logo, I expect this new one will grow on me eventually. It would be interesting to see what the people who commented on that thread 11 years ago have to say now about the FIRST logo history...

[Shrub]

I think it's important to realize that rebranding is sometimes necessary. FIRST has gone through many changes in its program and how they "advertise" their programs to others, and are looking for a brand change that seems to embody that. After scanning the old logo change thread, I see a lot of the same responses. People don't enjoy change with something so familiar, especially something that can be so nostalgic for some like FIRST.

On the other hand, I will agree the new site has tons of broken links, but I'm glad that they did this before kickoff got any closer so they will have plenty of time to work on it.