What Makes A Great FRC Team Logo?

[bEdhEd]

When it comes to logo design, as mentioned above, simplicity and uniqueness is important.

When it comes to simplicity, the only exception should be for a mascot logo, but a simple secondary logo is HIGHLY recommended.

701 used to always used the Minnesota Viking logo, which is the logo used by the school, but with a green and gold scheme, instead of purple and gold. Aesthetically, this is no doubt a decent logo, but the issue I had was with uniqueness. How many other schools have this logo, and how many other viking themed teams have this logo? The simple answer is many! So I decided my rookie year on the team in 2010 to design a logo that was unique to 701 and only 701. The outcome of this was a mascot logo:


The full resolution picture is in attachments

For those with a keen eye, you may notice similarities between the basic design of this logo and 148's mascot logo, and there's no denying that this was the only logo that inspired the one I designed. Even considering this, the 701 mascot logo and the 148 mascot logo are VERY different.

Now, this logo is definitely not simple, and we have to carefully choose the colors to faithfully replicate the colors of the logo, but keep the cost of shirts and sweatshirts at a reasonable price.

Thus, we have two other logos (see attachments) that are simple and only consist of one color which we can easily change to anything in our color scheme: green, gold/yellow, gray, black, or white.

We have one logo that consists only of our team number. The font used is Bank Gothic, a very common font among other teams, so in order to have the uniqueness, I added the cross hairs in the zero character. It's just two extra lines, but it makes all the difference, especially since it adds symbolism to the number logo. The cross hairs on the zero represent a couple things. Firstly, it represents precision in build quality and precision in communication skills. It also represents a spirit of persistence and visualizing future goals and meeting those goals. Basically, "keep your eye on your targets and hit them." These are just a few values that I personally feel are important in conducting a team that seeks to inspire season after season.

The idea of adding only two lines that bring symbolism to our "701" logo is simple, but means a lot. This is something that should be considered for any simple logo. A logo may be simple and attractive, but if it doesn't represent the values of its team in some way, it's just a stamp, rather than a visual representation of the team's identity and values. This type of symbolic creativity may be more demanding than the technical creativity of putting together a few shapes.

The last logo we have is a simplified mascot logo. It's what we call the "Acorn With Horns" logo, since that's what it looks like and we could not come up with a better name It originated from a design that I put on the battery holder plates on our 2012 robot, and we've used the same battery holder design since. The problem is that nobody sees this logo since it's inside the robot, so I added it to our new team sweatshirt design.

The benefit of a simplified mascot logo is that it is an option for when the more complex mascot logo is not a good choice in designing something with production limitations such as shirts, signs, and pamphlets.

In 2015 i desgined the new sweatshirt (see attachments). The sweatshirt design was inspired by the sweatshirts of, yet again, 148. This sweatshirt combines all three of our official logos to make a sweatshirt design that is unique to our team, and thanks to the big fat number logo on the back, it is identifiable from a distance.

The last attached file is the design for our buttons, which combine our more complicated mascot logo with our more simple number logo. Imagine cutting the center of the image in a circle, and you have our team button.