pic: Districts in Minnesota Flyer

[jessss]

Originally Posted by Alan Anderson

That's a remarkably one-sided view of a switch to districts. I wonder how much experience the person who put it together has with what the impact is on those organizing and running the events, as opposed to what the teams see.

I mean as a strategic communicator I learn how to write a message for a particular audience. If the audience for this specific message was potential planners and people who would be involved in moving Minnesota to districts the message would be different. I'm focused on the WIIFM (what's in it for me) and for our specific audience our particular message worked well. We were trying to educate teams about what districts would do for teams.

Once again this was to educate teams, if in the future people want to change to districts in Minnesota that's great! But I think the message was pretty spot on for the target audience.