Robot logos

[Hitchhiker 42]

From what I gather, then, it is generally good to make the logo with vector graphics, and to choose a fixed font for the team to carry through year by year. Is this generally good practice?

[Billfred]

Originally Posted by Hitchhiker 42

From what I gather, then, it is generally good to make the logo with vector graphics, and to choose a fixed font for the team to carry through year by year. Is this generally good practice?

Vector art is a major key. You can then put it on your T-shirt, stickers, buttons, or on the billboard after you win the a Championship, all crystal clear. We do everything in vectors, because we literally do all of those (except the billboard, but I can dream).

Consistency is good when you're trying to build a brand in the community. That doesn't mean it has to be identical every year (for example, Get Smart has a different game-specific shirt every year but it's immediately clear it's a Get Smart shirt), but steadiness gives you a continuity that helps for people that only see your team once or twice a year.

[Angeliukm]

Originally Posted by Hitchhiker 42

From what I gather, then, it is generally good to make the logo with vector graphics, and to choose a fixed font for the team to carry through year by year. Is this generally good practice?

Yes, using vector files for logo design is generally good practice since it gives you the most flexibility with the design and use cases. You can also usually convert a vector image to a raster one much more easily than going the other way if you find that you need the other format later. Having a consistent team font for documents, presentations, and publications in general is a good practice as well.

Choosing to use a consistent robot font, however, is a design decision you'll have to make. We've found it useful for establishing continuity between our designs and it gives us a convenient starting point each year, but I wouldn't say it should be a given for every team. For example, 118 changes their robot logo font year to year; take a look at their past four reveal videos. You may want to pick a font to fit the game or robot better, and you can find other ways to incorporate some theme between logos so they're clearly your team's. Fonts are just perhaps the easiest way to do this, especially when you're just starting to establish your team's brand (unlike 118).

As a side note, if you're interested in team branding in general, you may want to look at 254's branding guidelines.