LEGO Stronghold

[GeeTwo]

Originally Posted by Calvin Hartley

(NOTE: This is coming from an avid AFOL perspective)

Looks good! But, some questions...*
How do you plan to market to the greater LEGO community? Why would a non-FIRST customer want this kit? Will a 6-10 year old kid want this?

Please, don't take this as harsh. I certainly don't intend it that way. Just throwing some questions out. The review panel will want to select kits that will be wanted by many.


*(I've been watching LEGO Ideas since it started and was known as LEGO Cuusoo, so I've seen the whole range of ideas... )

First of all, in the interest of disclosure, I am not in the LEGO community. I'd never seen the two words in conjunction until today.

If the marketing on this product is limited to the existing LEGO community, it is almost certainly doomed to fail. The key question here is whether there are enough FIRST people who would buy it. This is a chance to expand the LEGO community, not exploit the existing one.

A key point to getting anything close to an accurate read would be to include intended price points. If a half field were $20 or less, I'd likely buy both sides. If it were in the $20-40 range, probably one side. If more than $50, not interested. I may or may not be typical.

For previous years, I'd recommend going back one year each year - six months out of cycle with the "current" offers. Eventually, the "back year" interest would fade below viability, or not.