pic: VorTX logo

[Aerosmit]

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[Peyton Yeung]

This is a very simplistic and amazing logo.

[Aerosmit]

Originally Posted by Peyton Yeung

This is a very simplistic and amazing logo.

Thanks, the team worked very hard in their re-branding to get something very simplistic and catches the eye

[AllenGregoryIV]

I am a big fan of the rebranding done by VorTX this off-season.

Rebranding is something a lot more teams should look into. It has been a huge success for several Texas teams including Spectrum and Texas Torque over the years.

[Aerosmit]

I have to say some credit goes to Allen and Scott for sharing some great tips around rebranding during the TX mentors conference this past summer.

[Bryce2471]

I love the logo. Great colors and great simplicity. But it bothers me a little that it is not quite rotationally symmetrical.

[EmileH]

Originally Posted by Bryce2471

I love the logo. Great colors and great simplicity. But it bothers me a little that it is not quite rotationally symmetrical.

Are you talking in the same way that the Chrome logo is not rotationally symmetrical? I guess I don't follow.

[Hitchhiker 42]

Originally Posted by Bryce2471

I love the logo. Great colors and great simplicity. But it bothers me a little that it is not quite rotationally symmetrical.

It is rotationally symmetrical. By 120 degrees. Try rotating it 120 degrees and you'll see that it is. I don't see the asymmetry.

Also a really beautiful logo. Good work!

[MrBasse]

Originally Posted by EmileH

Are you talking in the same way that the Chrome logo is not rotationally symmetrical? I guess I don't follow.

The three green parts don't all land in the same spot if you rotate them around the triangle in the middle. The upper left one looks like it sits in a different spot when you extend lines to the white triangle.

I never would have noticed had it not been pointed out...

[Harrison.Smith]

Wow! The new logo looks great, can't wait to see the rest of the new branding at events this year. Great job 3735!

[messer5740]

What software did you use?

[Joey1939]

The logo is very visually appealing, but I would recommend incorporating your team number into the logo. My team has discovered that team number needs to be in all branding, so that other teams can remember your number for alliance selections.

[AllenGregoryIV]

Originally Posted by Joey1939

The logo is very visually appealing, but I would recommend incorporating your team number into the logo. My team has discovered that team number needs to be in all branding, so that other teams can remember your number for alliance selections.

They also have a full logo that includes their name and number. As your brand develops you can start using your number less as people learn who you are. Our hats are the first item we have ever made without our number on them. We're confident that any event we go to know people will be to identify us even if our number isn't on our hat. This is year 6 after we rebranded. Texas Torque is a good example of a team that doesn't use their number as often in their branding (not on the front of their shirts) and everyone is able to identify them.

[Aerosmit]

The team developed the logo and logo type in photoshop. The students first tried using fiverr with very poor results (I have never really had a good experience with that service). In the end, the team developed the logo on their own. Now is their big rollout across the board for competition season (twitter, instagram, facebook, web, appearal, pit design and robot)

https://drive.google.com/file/d/0BwJ...ew?usp=sharing

The new website: http://www.vortx3735.org/

[DaveL]

Nice idea.

Just 2 things.
The inner triangle has a strong line and the continuation of the inner green solid part of the V has another line. I would like to see those lines aligned.
Another way of saying this is to position the top of the white triangle inline with the bottom edge of the green mini-V. Do the same thing for each side.

As you look at the image think about the look of the empty space (negative space).
For example: can you see the arrow in the background created by the "E" and the "x" in FedEx? http://www.fedex.com/us/

My second point is that the tool to use is Adobe Illustrator or Fireworks. These programs are used in industry because they are vector based programs and allow the art work can be resized with minimal effort.

Dave