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Unread 02-11-2016, 14:56
hybrid.helix's Avatar
hybrid.helix hybrid.helix is offline
Free-Floating Mentor/Event Manager
AKA: Clayton O.
no team (Teams 1678 (Citrus Circuits) & 3501 (Firebots))
Team Role: Mentor
 
Join Date: Nov 2014
Rookie Year: 2008
Location: Northern California
Posts: 20
hybrid.helix is an unknown quantity at this point
Re: Team 3501 (Sunnyvale, CA) Looking for PR/Marketing/Media Mentors

Quote:
Originally Posted by itsjustjon View Post
I'm not a mentor, but I am the lead for Public Relations on my team which is located in Anaheim. If you'd like, I can send you some workshop presentations and PR material that 3309 has created to give you guys some examples of marketing to work off of.

Also, we run a small team here but all of our marketing and PR work is made easier via consistent branding. Rather than having to sit down and design a new logo, flyer, or handout for every event we host, t-shirt we make, etc., we just stick to the same branding standards and a set template for doing things. This makes everything easier because we don't need to spend time on re-inventing the wheel. We just place whatever text we need into our flyers.

I can PM you any other tips that I've learned over the years on 3309 and how we market ourselves, run PR, etc.
Jon, it would be great if you could send those, thanks! It's always useful to see how other teams approach this - especially branding standards, which we have yet to solidify.

That said, most of the infrastructure you mentioned is or will be in place on our team. We are looking for additional mentors not so much because we don't know how to approach PR at all, but because there are currently only two of us mentors supporting this division that may not be available as often as we should be, so we were looking for some additional folks who could support the students in their endeavors at the times that we can't.
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2008-2012: Team 2367 PR, Communications, Media, and Animation Lead
2012: Team 1351 Animation Mentor
2015: Team 5027 Operations Mentor
2015-2016: Team 115 Media Mentor
2015-present: Team 1678 Business & Media Mentor / Team 3501 Marketing & PR Mentor

Western Region Robotics Forum, STEAM Series & CalGames Event Co-Manager
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