First Day is the easiest RIGHT?!?!

[robot180]

A fireplace?
You northerners!
Just kidding.

The idea of the sign, as I later found out, was to charge about $1000 per year for advertising on it. (Keep in mind that it costs that much for a tiny newspaper ad for like a week.) This ad would be displayed to the 2,500 students and so many teachers twice-a-day. It is like very cheap and effective advertising. The money that they make off of the sign would pay for itself in about ten years. (Multiple ads will be shown at a time.) The sign could then be left there as a source of income or donated to the stadium to become a scoreboard or something. They pay off a loan for it so they barely payed any money up front. I don't think they used any funding for it so that little bit extra every month could have gone to the teachers.

I may not know all the facts exactly.