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Volunteers show up for three days to help run an event.
FIRST staff works for 11 months to plan that event. Planning includes managing the volunteers.
The problems aren't in finding enough people to volunteer at the time of the event, but in having the resources and manpower necessary to plan for a much larger event. Remember, unlike our robots, volunteers aren't autonomous -- they do need supervision. That supervision comes from the itty bitty, teeny weeny FIRST staff.
Running a larger Championship Event would require more paid FIRST staff, more fields and field equipment, more trucks, and -- in the end -- more money.
The workload isn't increased for those three days alone. It cascades down through the season and the year.
That means FIRST has to decide if it wants to expand in the short term by bringing on more staff, more trucks, and more equipment so that the Championship Event can be larger for a few years -- or if they want to use those resources for planning of the future and designing a system of competitions that's better suited to handle the large number of teams on the horizon.
__________________
--Madison--
...down at the Ozdust!
Like a grand and miraculous spaceship, our planet has sailed through the universe of time. And for a brief moment, we have been among its many passengers.
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I never wanted to be a teacher.
This was the year I learned that I am one. It turns out mentors are teachers. Oops. - marshall [more] 
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