Segway at Brookstone

[Jessica Boucher]

Originally Posted by Brandon Martus

I was surprised to find them in there. Very cool, though.

Though cool, it makes sense. Instead of doing business the best way he knew how (licensing), he decided to sell them commerically. Which is valiant, and one heck of a learning experience, but because of his pricing structure, loses money in the end.

I still stick by the theory that he was rushed to put them out...and because of that, is in the situation he is in today (ie. something that he wanted to "revolutionize the world" being sold at a high-end gadget store).

I'll be interested to see how many sales actually come from this new avenue.

-Jessica B