Finding sponsorship

[Dorienne]

Originally Posted by Lisa Perez

How did your team approach your sponsors and convince them to sponsor you?

Well, first what we do is decide if they are close enough to meet in person to discuss sponsorship. If they are, we type up a business letter, bring them a flier about our team, and make sure to wear our team t-shirts ( ). When we go to talk to them, we make sure to have the team president and one other person go with them. We talk to them about our team and what FIRST is, what we need or would like from them, and if they would like to help us in any way.
We don't really approach any businesses that aren't close enough to us, because it's better to meet with them in person than send them a letter. I believe they like to meet with us in order to get a better idea of who they are dealing with and a more thorough explanation of FIRST and the team if they have questions about it.
Good luck to anyone looking for sponsorship!
--d0ri

[av11d]

Before the season begins, students are required to compile a list of local businesses. When the season starts, each student is given the address of a local business (or two).

We are given a packet of information on how to approach the business. We also get a few flyers and promotional materials. Every student is in charge of going to that business and attempting to get sponsorship.

The system almost works... sometimes students never go to the businesses

Best of luck!

[Collin Fultz]

one thing to keep in mind...businesses are reluctant to give money away. that's the point of a business...to make money. they'll give money away for three main reasons

1.) in the end it will benefit them (eng. companies that sponsor FIRST teams use this a lot because they are broadening their employment pool and hitting up students at the ground level or extra advertising like with a chain---perfect example...when the BCS first started 1 in 10 americans (made up numbers) could tell you what NOKIA did...however...NOKIA sponsored the Sugar Bowl and got advertisement rights for it. now 9 of 10 can tell you what they do and about 4 of 10 (region dependent) can show you their NOKIA phone)

2.) personal contacts (family owned businesses and the like)

3.) they're picking up 'good vibrations' from the team/person asking for money (on this one, being friendly and not just coming out and asking for money is good. build relationships...that's what brings in the cheese)

in all...just remember to be friendly, be respectful, be professional, and be gracious

p.s. a sad puppy-dog look helps sometimes too

[Chris Fultz]

suggestions form someone who helps decide where to send the money for Rolls-Royce....

1. Explain the total program and focus on more than just building a robot. Talk about learning teamwork, learning to solve problems, learning to speak in front of a group, etc. Have a flyer that you can leave with them.

2. Don't dwell on travel and the great places you get to go. Many companies have restricted travel funds for their employees and would not get real excited about giving you a bunch of money just to go to Florida.

3. Find out what the company does and try to make a link to your program. Show them how their business or industry can benefit from being involved. Find a champion within the company and get them excited about the program. Someone on the inside can really help make things happen.

4. Be prepared and if the company cannot offer money, maybe they can offer some other support. Know what they do and how it could help your team. Maybe they have scrap materials that your team would love to have. Maybe they have a PR person who would be willing to edit your Chairman's entry. Sometimes, this low level support can grow into something big.

5. Follow-Up. Send thank-you notes. Send a team picture. Acknowledge their support and make them feel like without them, your team would not be successful.

6. Stay away from companies that are already sponsoring another local team, unless the local team tells you it is OK in advance. You do not want a reputation of stealing away sponsors.

7. Be winners. And I am not refering to competition winners. Be positive in your community. Try to get local press. Do car washes and demos at schools and get seen. Companies like to be associated with positive programs.

8. On the flip side - be sure your team stays out of trouble. The last thing a sponsor wants is to be linked to a team that makes negative headlines.

9. Ask if there is something the team can do to help them. Do they have a company picnic that you could help serve food? Can you do a demo at some event they are involved in? Make it a win / win.

[kcy88]

ok, so lets say you find a sponsor and they're willing to sponsor your team. What do you give back for their graciousness?
We have different levels of sponsorships, but the things we offer to our sponsors doesn't look appealing.
for example, right now, we define Gold Sponsorship as $1000 or more. And we only give our sponsors a plaque and put their name and logo on our website.
we use to add the sponsor's logo on the back of our tshirts, but due to costs, we cant do it this year. any suggestions would be appreciated. ty

[Jessica Boucher]

Originally Posted by kcy88

ok, so lets say you find a sponsor and they're willing to sponsor your team. What do you give back for their graciousness?
We have different levels of sponsorships, but the things we offer to our sponsors doesn't look appealing.
for example, right now, we define Gold Sponsorship as $1000 or more. And we only give our sponsors a plaque and put their name and logo on our website.
we use to add the sponsor's logo on the back of our tshirts, but due to costs, we cant do it this year. any suggestions would be appreciated. ty

How about a banner that you bring to competition with all the sponsors? At the end of the season you could give them a frame with one side being a picture of the banner and the other being a letter thanking them and explaining where the banner went, how many people saw it, etc. This gives them some concrete visualization of where their money is going and that you appreciate every penny.