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Originally Posted by MattK
Segway got a new Marketing Director and they did hire a firm out of Chicago (I think its Chicago).
Yes they have turned their marketing around.
Its being marketed more as a "fun in the sun" product than a "dress shirt and khaki pants" product.
The HT i170 just helps you see where they want to bring the segway.
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So, did the lousy sales figures finally allow Dean to back away a bit and let his product sell? I love the Segway and really like Dean, but I think his initial efforts killed the launch by not having....
a.) the machines ready on day one
b.) not getting laws passed before launch (even if that allowed for a leak)
c.) drop some redundancy and some more expensive parts and lower the price for an economy version (lower than p)
ps... it is better to have built a robot and lost than to ever played basketball at all - Andy Baker [more] 
02-07-2004, 10:43
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