FIRST Email - Introducing Evolution of the FIRST Logo

[Kevin Sevcik]

Originally Posted by Brandon Martus

The S and T look .. off. Maybe its just an illusion..

I think the kerning is a bit off. The S and T are too close together and it makes them look like they are seperate from FIR. Actually, from the blown up picture, I think the kerning needed to be tweaked on all the letters a bit. The I and R look too seperated as well.

I'm not entirely sure why the logo needed to change, but I think this is an attempt to "modernize" the FIRST logo. I think the original had a kind of classic look with the line art style. I also think the original had 15 years of advertising and recognition behind it, so a change to it should have been a bit smaller. Then again, I'm just an opinionated ex-student, so I don't know the logic that actually went into this decision.

Mostly, I think this will be tough on teams and RDs that have a goodly amount of material with the old logo that probably isn't going to get replaced in the next year. Plus, this design looks a little rougher on people that screen print T-shirts. The gray is just one more color and you'll have a heck of a time lining it up with the other colors.

I just realized something. This means no more classic gray FIRST shirts. I guess I'll have to hoard and cherish the limited supply I have at the moment.

[Elgin Clock]

I FEAR CHANGE!!!!!

Just kidding.. But seriously, I hope no one spent a lot of time on this new one. It looks more aimed at a kid's competition. Like, Maybe FLL?

Also, as a former team advisor said about the Enron logo: It's feng shui is off. It is standing precariously on only one tip. The tip from the Square, and it looks like it will fall.... As did Enron's logo, and thus corporation.

CLASSICS NEVER DIE!!

I wonder if those are gonna be on sale now? w00t!

http://www.logoloc.com/first/13330.html

[Rich Wong]

OMG!

*breathing stopped*.......................................... ..*breathing starts again*

Ah.....
it is different...
it's a little retro looking...
Ah.... it has greater international appeal! Qui? Si? Ho? Da?

[Courtneyb1023]

maybe they are only doing this to make us realise how great the other logo was. They'll use this new one for a while, then go back to the old one that everyone knows and loves, and call it "retro"...i am going to choose to beleive that...

[Kevin Sevcik]

Originally Posted by Courtneyb1023

maybe they are only doing this to make us realise how great the other logo was. They'll use this new one for a while, then go back to the old one that everyone knows and loves, and call it "retro"...i am going to choose to beleive that...

So the new logo is like New Coke?

[Venkatesh]

Last time they changed the logo (last year or the year before), the edit was a minor one, which some people favored and some opposed.

This time, I can't see any praise for the new logo. The old one was clean, elegant, and extremely effective. The message I got from it was that from the simplest building blocks of shapes, the triangle, circle, and square, anything that could be imagined could be built. The straight-line approach and the bold lines and colors on them indicated simplicity, not a new "suaveness". I will continue to use the old logo whenever and wherever I need to use a logo.

[Dorienne]

I kind of like the logo. It's just more different and FIRST has become warped -- in a good way. =D

*grumble* Now I need to change my avatar... *grumble*

[Alexander McGee]

Personally, I think it's awful. I like the old one much better. Maddox's article about "extreme advertising" sums up my feelings for this. It doesn't even look better with the circle completed. The words FIRST shouldn't be offset, and there shouldnt be a difference in lettering position. And, I am just not a fan of the angled triangle, circle and square.

Oh well. Things change. We've just got to adjust I guess.

[dlavery]

Considering the alternative logos designs that they COULD have used (), the new one isn't so bad...

-dave

[JoeXIII'007]

Originally Posted by dlavery

Considering the alternative logos designs that they COULD have used (), the new one isn't so bad...

-dave

VERY TRUE!!!! But, I look at the old logo and I think 'FIRST is really something' and then I see the new one and I think . In fact there is a lot that can be done to the new logo to make it look much better:

-Outline the corners of the triangle, square, and circle to give it a nice, tech look.
-Space out the 'FIRST' letters and center align the word.

Otherwise, I'm willing to accept the new logo.

[roboticsguy1988]

I agree with a lot of the topic replies in this thread. The new logo is worse than the older one, and it does look like a cartoon, and it does look like something meant for FLL. FIRST could have made a better logo if they really wanted a new one. The old one really looked more professional, and a lot more attractive.

I also feel that the standards are somewhat strict , however, i do realize that they have to be to a certain extent. Also i think that they should have two separate logo's one thats animated for such things as websites, animations, videos, etc. and then another thats still for things like Shirts, Printouts, Banners, etc.

[ShadowKnight]

I would like to say that for whatever reason, FIRST feels that this new logo embodies how FIRST has changed. FIRST has changed and they want their smbol to represent that change. As other have said, FIRST has not commented on why they have made this change, however I am certain FIRST has its reasons and they are valid. The important thing is not the symbol but what the symbol stands for.

[dez250]

Please as an effort to explain why the change has occured, read the Q&A section of the Evolution of the FIRST Logo and see why FIRST has decided to change their logo. Also The transition period for the new logo to be introduced is an expected year. To get the new graphics for print and electronic uses please visit the FRC Resource Center and to see the new logo standards for use and regulation, please see the Logo Standards Documentation .

[Billfred]

Originally Posted by dlavery

Considering the alternative logos designs that they COULD have used (), the new one isn't so bad...

-dave

I want to point something out. Look at the O and S in Microsoft. Then look at the S and T in FIRST.

I'll give you all a minute to shake in your boots.

[Alexander McGee]

Originally Posted by Billfred

I want to point something out. Look at the O and S in Microsoft. Then look at the S and T in FIRST.

I'll give you all a minute to shake in your boots.

Wow. You're absolutely right. That is frightening.

I think the new logo looks a lot like: Someone attempting to recreate the old one, having only seen the old one for a split second, and having NO graphical experience whatsoever.

I am frankly bewildered with the seriousness that FIRST has placed on this. I understand the importance of creating a new logo, but it is as if they expected us to hate it, but demand us to adapt regardless.

As someone who has been involved with FIRST since the conception of FLL, I have grow quite attached to the old logo. It means something to me. It brings back memories. Very good memories. This new logo probably wont upset people who haven't been involved as long as I, but you who have been in this as long as I know the feeling.

I just don't like it.