FIRST Email - Introducing Evolution of the FIRST Logo

[Kevin Sevcik]

Originally Posted by Brandon Martus

The S and T look .. off. Maybe its just an illusion..

I think the kerning is a bit off. The S and T are too close together and it makes them look like they are seperate from FIR. Actually, from the blown up picture, I think the kerning needed to be tweaked on all the letters a bit. The I and R look too seperated as well.

I'm not entirely sure why the logo needed to change, but I think this is an attempt to "modernize" the FIRST logo. I think the original had a kind of classic look with the line art style. I also think the original had 15 years of advertising and recognition behind it, so a change to it should have been a bit smaller. Then again, I'm just an opinionated ex-student, so I don't know the logic that actually went into this decision.

Mostly, I think this will be tough on teams and RDs that have a goodly amount of material with the old logo that probably isn't going to get replaced in the next year. Plus, this design looks a little rougher on people that screen print T-shirts. The gray is just one more color and you'll have a heck of a time lining it up with the other colors.

I just realized something. This means no more classic gray FIRST shirts. I guess I'll have to hoard and cherish the limited supply I have at the moment.