FIRST Email - Introducing Evolution of the FIRST Logo

[Jeffrafa]

Alright - i'm not usually too big on commenting back about things such as this, but i'm gonna put in my say anyways.

I wasn't too sure about the logo when i initially saw it today, but i actually think its alright. It'll just take getting used to for people. There's a lot of comments about how the triangle is too big, the square is turned too much, and the words should be centered, but i think those things are actually fine how they are. The words being offset helps balance the triangle being larger, and the cartoony look to the shapes seems to help represent that FIRST is still all about having fun and learning at the same time. I've tried to imagine the same logo, only equalized shapes and centered lettering and i think it'd look much worse than this does - the differences make it creative and cool. I particularly like the bold, italicized FIRST - it gives the feeling of moving forward and progressing as well as the bold helps it to stay as a strong logo instead of just seeming silly.

I will agree with that it looks much better on black than on white because of the circle not being defined - but overall i think it is a good change and just the initial response from people is reacting to the change.

I'm sure much more time went into developing this new logo than many of us would guess. It most likely went through being selected out of many different ideas for logos, then refined countless times to what we have now. They certianly didn't tell someone two days ago to draw up a new logo for FIRST, they have probably been planning this for weeks.

To sum it up - I'm generally in support of the new logo, it was a good change for FIRST. As others have said, it would be nice to see something from first explaining more of the reasoning behind the change and maybe some reasoning to specific points of the design, but even if this does not come I am still in support of the logo.