FIRST Email - Introducing Evolution of the FIRST Logo

[David Kelly]

Originally Posted by JosephM

So a cartoony logo that belongs in Toys'r'Us is supposed to show off gracious professionalism how? Quick question Dave, is there anything that FIRST puts out you don't like?

Wow, I guess we are almost there, perfect marketing....



(In defense of the logo, I like the B&W one a lot, just the colored one sucks)

Constructive criticism is the only kind that ever helps. Never did I say that this is the coolest logo ever and that they are going to make billions off of the new logo. I've stepped back and looked at why FIRST is doing this change. This is not something that just happened overnight and done by some middle school kid, like some of you seem to think. Just take a look at the documentation that was published with logo. Companies pay thousands of dollars and lots of time with consultants. This logo is MUCH simpler, and simple is good. It gets the point across without jumbling the message. Look at logos from companies such as Delphi, GM, Ford, CNN, FOX, and Sony. I could just go on and on forever naming BIG companies with very simplistic designs. I imagine that the same attitude was expressed at FIRST when they showed the new logo to the staff. I'm sure some may have no liked the decision, but they agreed that it is in the best interest of FIRST and all the stakeholders to make a move in this way.

As I said before, FIRST made a business decision and put lots of effort into this, although many of you would not agree with this (and also believe that I never criticize FIRST because I am trying to suck up to them so that I can get in on the inside to get secrets or work for them). I only criticize constructively, there is no reason to be all negative and cry about every single decision they make because you may not like it or want to know why they made such a decision. FIRST is not filled with a bunch of retards that don't know what the heck is going on.