Anybody seen this? FIRST - VEXrobotics?

[Rombus]

AHhhh, looking at the domain whois makes eveything MUCH Clearer. Also for those who think it might be a fake registration SPOILERS: (Select to read)
RadioShacks corp location matches the registration of the website

So a bit of revising of my orginal SWAG:

This may be a replacment to the FLL or a sister compition. What im thinking is a KOP much like a erector set. Open to alot more teams. I bet eveything will be very simmilar to the Mindstorms kits due to the price. Your likely going to be looking Auto only kit. Reason for all of this and the possible partnership: This partcular company has had a good sucess with there x-mod races. For those who dont know: The Xmods are a step up from your average zipzap style car. The races are limited to parts avaible at Radioshack....oopse i just let the cat out of the bag!... in any case, i hope i get a chance to go to nationtals!