Loyalty To FIRST Sponsors?

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Loyalty To FIRST Sponsors?

View Poll Results: Does FIRST sponsorship affect your purchase decisions?
I choose to purchase from FIRST sponsors, even if the price is higher or the features are less.	8	15.09%
If the prices are equal, I will choose the FIRST-sponsored product.	11	20.75%
If the product features are equal, I will choose the FIRST-sponsored product.	15	28.30%
My purchasing decisions are usually not affected by FIRST sponsorship.	19	35.85%
Voters: 53. You may not vote on this poll

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29-08-2005, 18:27

Jessica Boucher Jessica Boucher is offline

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Loyalty To FIRST Sponsors?

So, I just finished a piece on product loyalty, and an old reoccurring thought of mine came up: Just how loyal are FIRST participants to the companies that sponsor them?

Now, I realize that this doesn't fit in with every sponsor (ie: government sponsorship and the ones that don't sell directly to the consumer), but out of curiosity...does FIRST sponsorship drive your purchasing decision at all?

Beyond that...should FIRST sponsorship drive our purchasing decision?

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