I think they are supposed to be a starting point sort of like our KitBot. Of course you can't ride it like a Segway but it seems interesting to me. Sort of like nBot:
http://www.geology.smu.edu/~dpa-www/robo/nbot/ I am wondering if they are well built and actually balance well. It looks like the factory has had a fire so orders are at a standstill for now. Maybe someone on CD has played with one and can let us know their opinions of it??? It seems nice that you can buy just the frame if you want and add your own balance electronics or buy the "basic" balancing one and later upgrade to the "advanced" options to allow user programming in C.