Girls Vs. Boys

[Wetzel]

Originally Posted by Joe O

This of course is something that is unconscious, to say the least. But really, the word robots (as well as remote control whatever) is just marketed to males so they are more naturally interested. Basically, we need to androgenize our marketing schemes if we really want to androgenize the workforce.

It goes FAR beyond marketing. What toys did your parents get you when you were younger? How are are women presented in the movies, in popular culture? That is some of the basis for the institutionalized power that our society has for men over women, and some of the basis for the institutionalized discrimination. Did your dad work and your mom stay home with the kids? You grew up with that as normal, so a women going to work rather then working as a mother is abnormal to you. You may not actively think that, but it is an intrinsic part of your worldview and so shapes your perception.

We don't need others to change to reach equality, we need to each understand and actively work against the stereotypes that we have ingrained in ourselves.

Wetzel