Quote:
|
Originally Posted by Rick TYler
Cite?
|
It is an issue of short term/long term focus. The American Auto industry continues to think that the main answer to their lack of competitiveness is cost. So they keep cutting back on R&D and market research.
A significant part of our problem is that we are making vehicles that people do not what to purchase as evidenced by the continued loss of market share to companies like Toyota, Honda, and Hyundai who are investing in their futures.
I think that cost cutting is a very dangerous game. It is too easy for us to cut things that are critical to our future because we can't see the immediate benefit.