Keeping Interest - Beyond the Robot

[Nica F.]

I have noticed in many instances, and various threads on CD that people say that their team focuses almost only on their robot (not saying that this is a bad thing, please don't take it as an attack).

For those who are able to balance their team between Robot and "Beyond The Robot";
My questions are,

1. How does your team build interest in all the aspects of the team?
2. How do you encourage and explain to your team that FIRST isn't only about winning the game (recruitments and reminding the veterans)?
3. How do you explain to them that the entire team needs to make an effort?



Thanks, I can't wait to read all your responses!