Your link is broken and some more information would be helpful.
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Originally Posted by Automation Direct website
Win an iPod!
Your creative use of our limit switch on your robot could win you an iPod! That’s right! Send a digital photo showing the switch mounted on your ‘bot, and a brief (<200 word) description of how your team is using the switch. A 30 gig video iPod will be awarded for the most creatively applied limit switch. Another five iPod Nanos will be given away based on a random drawing from all entries.
Complete this form to enter. Additional iPod's will be awarded at select regionals, and the World Championship - so find a way to use this limit switch, and win!
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http://support.automationdirect.com/FIRST/
Sounds interesting to me...