Motivating Engineering Messages

[Mr MOE]

The work that is being described here is EXTREMELY IMPORTANT. The picture is bigger than a robotics competition or about people who will eventually become engineers. This work is about having the public truly understand what engineers do and how they contribute to our society. Yes, it is about motivating students to pursue engineering careers and how to market the profession.

The team doing this work have hit some key points regarding how engineering is perceived by the general public. I'm glad to see that they have used a structured approach to make some recommendations on how to proceed.

Thanks for sharing.