What's with Apple's commercials?

[Michael Hill]

Originally Posted by Billfred

While we're at it, let's have Cadillac or BMW make a car that sells for $15,000.

Apple is not your average computer company. They are quite content to let Dell/Gateway/Acer/Asus/anyone fight it out for the low end of the market; they're quite happy reaping sizable margins from the higher-end product they sell.

At last week's Keynote, Apple's COO Tim Cook noted that Apple has 18% of the US computer market--but 31% of the revenue share. Almost one in three dollars spent in the United States on a computer is on a Mac. You don't get those numbers selling $500 laptops.

So you're happy with overpaying for eyecandy? The sad thing is is you can build computers with the same specs often for 1/2 the price of what they're selling. What Cook is really saying is that they're advertising department is good, not their computers.