TIME magazine Lists the Segway as "Top Ten worst Tech failures..."

[JesseK]

With the way the article rates everything, I'm surprised that something like the MacBook, or actually most of Apple's computer product line, isn't on there. Apple doesn't necessarily bleed cash because of their products, but they come close due to the extremely low market share and a continuously mediocre product (and the only thing they're doing is throwing cash at it via advertising...worst idea ever...).

I somewhat agree with Adam for the business perspective in new technologies. I think the overall article, not just the one that's about the Segway, does emphasize a good point in engineering -- anything that's engineered without a pre-determined need becomes a risk in the market. This is why engineers of consumer products need more than just a good product design in order for the product to be successful. Yet companies cannot be narrow-minded and reactive to a market, as stagnation in a company's product innovation will inevitably lead to its downfall.

There is hope though, because there can be ALOT of product failures before the ONE golden egg that more than makes up for the failures (like Apple's iPhone/iPod & Store). Hence, usually companies have a business model that accounts for the risk of a new technology product. If the product is truly unsuccessful and they were way off target in the initial market analysis, the company eats the cost and retains the intellectual property to license it out in future years.

Like a modern day DaVinci scenario, sometimes the world just isn't ready for the technology yet. When we're all on gigantic spaceships cruising around the galaxy, the Segway will be the greatest thing since sliced bread