I Spy a Red Ballon!

[IKE]

Originally Posted by Greg Needel

They set up a web system that incentified the recruitment of people to give balloon info to them. Ie. The person that finds the balloon first gets 2k. The person who referred them gets 1k, etc. I did not see another group (including mine) that had this system in place, most other groups just gave prize money to people who specifically found the balloons.

This technique is very insightful. While not everyone will have the opportunity to see a red balloon, everyone would have the oportunity to invite others (dump their contacts) to the group. Very clever. It kind of reminds me of the 6 degrees to everyone. Which by the way would have paid out 2000/2/2/2/2/2/2 or $31.50 If each level had 10 unique contacts that registered/ participated, that would be 1 Million people.

In theory there should ahve been some remainder left from their payout system. I wonder how large that remainder was and who got it? If the original contact found the balloon they would only spend $2K of the up to $4K per balloon payout.