The Angry Toaster!

[Daniel_LaFleur]

Originally Posted by sonyoshi813

(why does everyone keep saying that?)

I believe the term in marketing is called 'differentiation'.

You need to show that your product (web page) has something unique and different that we here on CD want (need) and is unavailable or combersome from your competitors.

If you cannot differentiate your product from the market leader then you cannot overcome them (even in a nitch market like FIRST/CD).

[Q. Sheets]

Originally Posted by Daniel_LaFleur

I believe the term in marketing is called 'differentiation'.
...

If you cannot differentiate your product from the market leader then you cannot overcome them (even in a nitch market like FIRST/CD).

It's not really differentiation. To paraphrase Gary Vaynerchuk, poorly, in order to compete and win, you have to be better than your competitor in more ways than one – more knowledgeable, better content, more social interaction, etc... and most of all you have to CARE

He also goes on saying to be involved a lot with the community. Not commenting on posts basically saying "hey look at my site," or just saying "good job" or whatever. Actually provide valuable feedback and your two-cents on it.

You could do this, but you'd have to try really, really, really, really hard.

Quentin Sheets