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Rich did a good job explaining the difference between copyright and trademark. One thing to note is if you fail to defend a trademark, you lose it. For example, if FIRST trademarks the FIRST logo, and then battlebots starts using it, FIRST can't wait ten years and then demand their logo back. Those of us with large corporate sponsors may find this out firsthand, as many of them have specific rules on how their trademarked logo may be used.
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